Deputy President William Ruto’s decision to dare the “system” is one of his new campaign tactics, his allies say.

Keen to use the realisation that he is going to be the outsider in the 2022 election to his advantage, Dr Ruto is seeking to alter his message – shifting from being President Uhuru Kenyatta’s principal assistant to a man running against Kenya’s established dynasties.

“The easiest way for anyone to lose a presidential election is to be a candidate of the so-called system,” Tharaka-Nithi Senator Kithure Kindiki said Wednesday.

Prof Kindiki added that Kenya’s history is littered with failures of projects backed by the establishment.

“The system backed Uhuru Kenyatta against a popular Mwai Kibaki in 2002 and lost. In 2007, it was behind Kibaki, forcing a short-lived narrow win. A coalition government had to be formed,” he said.

Musalia Mudavadi

“An attempt by the system to force Musalia Mudavadi on Kenyans ended terribly in 2013.”

Jubilee Deputy Secretary-General Caleb Kositany said the Ruto team has the people behind it.

“The real deep state is the people. A majority will vote for change now that Ruto is proving to be the one to help the down-trodden,” the Soy MP said.

Leaders allied to Dr Ruto are excited about “a big boy who is just about to join our camp”.

“We are going to shake Kenya’s political landscape next year,” a lawmaker who did not wish to be named said.