Models, stylists and photographers post their own take on iconic magazine cover as industry reacts to George Floyd protests

LONDON, June 12 (Thomson Reuters Foundation) – Black models, stylists and fashion photographers have taken to social media to post their own versions of Vogue covers, demanding change in the industry to ensure greater diversity and opportunities.

The “Vogue Challenge”, which went viral on social media, saw black fashion photographers, models, designers, stylists and make-up artists showcase their take on the cover of the iconic magazine.

“(For) far too long in the fashion industry the doors have been closed to so many black men and women,” Micah Butler, creative director of fashion brand Kings Arise Clothing, said on Twitter in a thread about the challenge.

“Our culture is always embraced but we are often excluded. My prayer is that this begins to change. We need to see real change,” he added.

Protests against the death of an unarmed black man, George Floyd, at the hands of police in the United States have sparked a global debate about racial inequalities – putting pressure on major brands and industry leaders to do more to foster change.

Dear #VogueChallenge ,

I hope this Finds you well.

With Love, Kenya.

– Kabutha Kago (@muthamakey) June 11, 2020

Earlier this week, Vogue’s editor-in-chief, Anna Wintour, apologised for “hurtful and intolerant” mistakes by the magazine during her 30-year tenure.

“I want to say plainly that I know Vogue has not found enough ways to elevate and give space to black editors, writers, photographers, designers and other creators,” Wintour said in an internal memo widely reported in the media.